3 Core Web Vitals Metrics: Increase Search Result Ranking & Traffic

2023-03-26 12:03| 来源: 网络整理| 查看: 265

Digital Marketing 3 Ways to Achieve Better User Experience and SERP Ranking? A Comprehensive Guide on Core Web Vitals March 24, 2023 Share link

Improved user experiences are usually linked with the search engine result page (SERP) rankings and website traffic. Therefore, businesses of any size that want to increase their search engine ranking should focus on enhancing the user experience. Core web vitals can help you measure and optimize the user experience of your website. Here, we will understand the meaning of core web vitals. Additionally, we will look at how to measure your website’s performance.

What is Core Web Vitals?

Core web vitals is a part of web vitals- an initiative by Google to help companies deliver great user experience on the web. While web vitals focus on all the metrics that help businesses quantify their site’s user experience, core web vitals outline three metrics that can be analyzed to measure the user experience. 

Three Key Core Web Vitals Metrics Largest Contentful Paint (LCP)

Companies need their web pages to load faster to create an enjoyable user experience. A shorter load time is also associated with better search engine rankings, improved engagement rates, and higher impressions.

The largest contentful paint or LCP refers to the time a webpage takes to load its largest piece of content or image. In other words, it’s the time from clicking on the link to seeing content on-screen.

LCP is different from other page speed metrics because it determines how long the user takes to see and interact with the page. Meanwhile, other page speed measurement tools only measure the time it takes for the page to load.

Some Elements That LCP Measures Images or elements Video poster images or elements Background image or an element with a background image loaded via the URL() function Block-level elements comprising text nodes

You can check your LCP score using Google PageSpeed Insights, Google Search Console, Lighthouse, and Chrome User Experience Report. A website that wants to offer a good user experience must strive to load in 2.5 seconds or less.

Also Read: Top 13 Emerging Digital Marketing Trends You Must Know As a Marketer

Some Reasons for a High LCP Score Slow hosting will have a slow TTFB or time to the first byte, which delays the server response time and increases the website load time. A content delivery network (CDN) can speed up the TTFB by serving pages from a global network instead of downloading it from your website’s server. Therefore, not having a CDN can affect your LCP score. Unoptimized images can also slow website load time because large images take more time to load. Large and uncompressed files can increase your LCP score. You can use compression tools like Gzip or Brotli to compress large files. Some Ways to Optimize LCP Reduce the size of your images, videos, and other elements. You can delete unused files or compress big files to make them smaller. Use CDN to connect to the server faster. A CDN ensures that the information travels to the server faster and responds to user input quickly. Thus, reducing the time taken to load content. Cache whatever you can to improve your site’s loading time.

Also Read: A Complete 2023 Guide on Facebook Marketing to Achieve Business Marketing Goals

Cumulative Layout Shift (CLS)

Core Web Vitals Cumulative Layout Shift or CLS is a measure of how much a webpage shifts unexpectedly. Imagine you are reading an article, and suddenly a banner loads and the webpage jumps down. If you experience this on a webpage, that website has a large CLS score.

A large CLS score can cause a lot of problems like missing parts of the website, website loading in pieces, and more unexpected behavior that forces users to visit another website. A good CLS score is anything less than 0.1.

Some Reasons For CLS The content of the same webpage loads at different speeds. Advertisements load abruptly or slowly while browsing. One of the main reasons could be the large size of ads that make it hard for the server to process. Some Ways to Optimize CLS Specifying image and video sizes before. That is set the height, width, and size attributes of your images and videos. This way you are telling the browser how much space to set aside for images and video. So, even if images and videos don’t load on time. Your page layout will be stable. Use Google Publisher Tag to understand how ads can influence your website layout. The tool will guide you on how much space to reserve for the ad. First Input Delay (FID)

First input delay (FID) refers to the time from when a user interacts with a page to when the page responds. Simply put, FID measures the responsiveness of a webpage. A good FID is below 100 milliseconds. Any webpage that loads below 100 milliseconds has a good FID percentage.

The Main Reason for Low FID

When the user input of a webpage gets blocked, the page becomes less responsive. This leads to a high FID percentage. It generally occurs when the webpage’s main thread is busy doing other tasks. There’s just one main thread on every web page that performs all the important tasks on the page. From loading an element to playing an ad on the webpage, the main thread functions effectively.

So, when a task is running in the back end, and the user clicks on an element the main thread fails to respond to the user input, which delays the responsiveness of the webpage

Some Ways to Optimize FID Always divide long tasks into smaller ones to ensure that the webpage’s main thread is not busy. Make sure to keep each task shorter than 50 milliseconds. This way you can increase the responsiveness of your webpage. You can use web workers to reduce the main thread blocking time and improve your website’s FID score. You can create a web worker code. They (web workers) can perform input and output tasks using XMLHttpRequest (XHR) objects. These objects are used to interact with servers and update just a part of the page without disrupting what the user is doing.

Also Read: Transform Your Business With The Ultimate Guide to Operational Excellence

How to Measure Core Web Vitals?

The easiest way to measure your site’s performance is by extracting the core web vitals report in Google Search Console. With the report, you can easily see which category your page falls into. Typically, there are three categories- good URLs, URLs that need improvement, and poor URLs. These links help identify groups of pages across your website that require attention or improvement. It also determines the best-performing pages of your website.

The thresholds for each category are as follows:

METRICS GOOD NEEDS IMPROVEMENT POOR LCP

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